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Amazon is trying to be the center of the E-Commerce Universe.
Books, DVDs, cars, appliances, electronics, cameras, ebooks, cloud services, grocery, clothing, garden, toys....
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Retailers looking to embrace more channels in the race to diversify online
Eighty-five percent of retailers surveyed currently sell through more than one channel online, with the majority (54 percent) operating in more than five separate sales channels.
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Custom e-commerce is movement as much as a shopping trend.
New trend: Individualism + e-commerce = customization.
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